Your business, that was once just the seed of an idea, has finally sprouted because of your hard work, determination, and dedication. But how can you sustain that growth, and how can you flourish? Plant analogies aside, it is possible to continue to grow as a company without any drastic actions or reactions. We’ve compiled this list of 6 easy things to do to get your business back in gear.
1.) Repurpose Blog Content
Those blogs you’ve spent hours writing to strengthen your website shouldn’t just be left to go stale after publication. Multimedia content is one of the best ways to reach more potential clients, and these blogs are blessings in disguise. Rather than trying to scheme up a whole new topic, try reaching into the archives and using one of your posts as inspiration for new content. Transform those old blogs into fresh new podcasts or videos (we even have a whole post on tips for How-To Videos to help you out) and extend your reach to new clientele without any of the hassle. Blogs are great for search engine results, but multimedia (especially video) are the way to go for social media like Facebook.
2.) Build Social Sharing Links Directly into Content
Now, with social media on the mind, remember that as far as your connections may go, your clients can go farther. The easiest way to both encourage and enable that reach is by building sharing tools into your website content (think “Tweet This” buttons) so that readers can share your content and spread the word without having to leave the page or go to any extra trouble. These sharing tools are also great for any quotes, statistics, or snippets you may have in your content that allow for users to stay within Twitter’s 140-character limit, while sharing easily digested tidbits on other social media platforms.
3.) Embed Social Media Posts
Social media seems to be the theme of the day as we flip the sharable links we suggested above around. Embedding social media posts into your content is a great way to interact with clients, and we suggest using social media testimonials (happy tweets from customers, Facebook posts of progress on a project) as proof for clients of the experience you can provide. Make sure to not allow these to draw attention away from your main message, but these can go a long way for your web content.
4.) Get Feedback from Real People
Though these tips we’ve listed so far are great at drawing in new clients, we don’t want to forget about the ones we already have. Making them feel valued is integral in maintaining positive working relationships and expanding the possibility of having them refer you to someone else, which is one of the best ways to grow. These clients are the best sources of information for you on how to improve and grow, so reach out to them for feedback, and then implement any changes you can if their recommendations seem to be a common theme. Consider starting a newsletter that you can send out to existing and past customers to notify them of new projects or campaigns and to maintain a connection.
5.) Customize Landing Pages for Different Channels
Your website’s main landing page is your hub of information for future and present clientele, but consider that not all clients may be coming from the same source. Though clients coming from a Google search should still be directed to your main landing page, consider that if you have a Facebook ad, for example, that potential clients could reach you from, that that page should be simpler, shorter, and mobile-friendly. Less text and more easy-to-tap features will create a more streamlined experience for users, and from there they can always access your main landing page.
6.) Create Custom Audience on Facebook
As we return to social media, it’s important to note that these sites are much smarter than you might initially think. Giants like Facebook, Instagram, and Twitter have algorithms that essentially sort posts for users as they scroll through their timeline or newsfeed, so just putting out an ad won’t necessarily catch the pool of people you hope to. Creating ads or promoting posts on Facebook requires you to select certain criteria such as location and interests in order to narrow down your audience, but paying attention to your own clientele can assist in this. See if some of your best customers have common denominators and use those to your advantage, mimicking them in your criteria in order to create a custom audience. Another tip is to exclude your current clients from this audience, which Facebook provides instructions on how to do that here.